Billboard Campaign

Outdoor advertising and billboard design

Outdoor advertising designed to communicate clearly at a glance.

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Billboard design is very different from designing for a website or social media. People may only have a few seconds to see the message, so there is very little room for unnecessary information.

The first priority was making the main message readable from a distance. Typography, image choice and spacing all had to support that.

The layouts were simplified until the most important information could be understood quickly. Anything that did not help the message was removed.

The final direction focuses on strong hierarchy and immediate recognition, which is what outdoor advertising needs to work effectively.

If it takes too long to read, it’s too much.