Brand Marks

Logo & identity design

A collection of logos created for different businesses and organizations.

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This collection brings together logo work created for different types of businesses and organizations. There was never one visual style applied to every project because each client had a different audience and a different reason for needing an identity.

Some marks needed to feel more professional and established. Others needed to feel modern, friendly or flexible enough to work across different platforms.

The process usually involved simplifying the idea until the mark felt clear enough to recognize and practical enough to use at different sizes.

Together, the collection shows different approaches to identity design rather than one repeated formula.

Different brands need different solutions.