PrEP Campaign

The HIDC website had to organize a lot of healthcare information in a way that patients could understand without feeling overwhelmed. Medical websites can easily become dense, so the structure was one of the most important parts of the project.

Services, patient information and important resources were grouped more clearly so visitors could find what they needed with fewer steps.

The visual direction stayed professional and clean, but not cold. The site still needed to feel approachable, especially for people who may already be dealing with stressful health questions.

The final experience is more straightforward and easier to navigate, while still giving the practice enough space to explain its services in a professional way.